Coordinating numerous aspects of a delivery can be complex. Converge offers visibility into every shipment detail, enabling swift access to an extensive transportation network.

Coordinating numerous aspects of a delivery can be complex. Converge offers visibility into every shipment detail, enabling swift access to an extensive transportation network.

Role

Manager, UX Strategy

Timeline

3 years

+172

Vance Waldron

Manager, UX Strategy

Teresa Cuddy

Manager, Product Development

David Morley

Enterprise Architect

Enes Dolic

Manager, Business Analysis

Mark Neff

VP, Software Engineering

Jaime Winkler

VP, Product Development

Various Members

Across 6 organizations

+172

Vance Waldron

Manager, UX Strategy

Teresa Cuddy

Manager, Product Development

David Morley

Enterprise Architect

Enes Dolic

Manager, Business Analysis

Mark Neff

VP, Software Engineering

Jaime Winkler

VP, Product Development

Various Members

Across 6 organizations

+172

Vance Waldron

Manager, UX Strategy

Teresa Cuddy

Manager, Product Development

David Morley

Enterprise Architect

Enes Dolic

Manager, Business Analysis

Mark Neff

VP, Software Engineering

Jaime Winkler

VP, Product Development

Various Members

Across 6 organizations

+172

Vance Waldron

Manager, UX Strategy

Teresa Cuddy

Manager, Product Development

David Morley

Enterprise Architect

Enes Dolic

Manager, Business Analysis

Mark Neff

VP, Software Engineering

Jaime Winkler

VP, Product Development

Various Members

Across 6 organizations

Team

Summary

Even with the multitude of new apps and processes being created through the rapid growth of QDivision, all of it was built on the foundation of a 50-year-old mainframe that couldn’t withstand the levels of new data being brought in. To remedy this, myself and the 3 other department leads created the strategic plans and processes for a new centralized platform that would adapt to any current or future business lines. Eventually, after a successful launch with one of the business lines, we were directed to pivot to migrating the Government Military business in order to help UniGroup & its new partnership win the DOD’s $7.2 billion Global Household Goods Contract. In the spring of 2020, the partnership was awarded the contract and by my departure from UniGroup in May 2021, Converge had migrated 5 business lines, saved $86 million in operating cost, and established itself as the backbone of all UniGroup IT solutions.

Responsibilities

Responsibilities

Service
Design

Competitive
Analysis

Process
Management

Change Management

Vision
Articulation

Conflict Resolution

Project Management

Storytelling

Saved
in operating cost

86

86

m

m

$

$

Teams
united on vision

19

19

Converted
business lines

5

Awarded
in contracts

7.2

7.2

b

b

$

$

Problem

During the year following the formation of QDivision, after the successful launches of Stride and Virtual Survey, dozens of departments began reaching out for assistance in evaluating their technology stacks and processes for inefficiencies. While this rapid growth was great, providing for the creation of an official UX Team with over a dozen members, the speed and impact groups began to expect from QDivision started to become a struggle. For all the shifts and innovations being made, these new apps were still shackled to a half-century-old mainframe system that stifled or rejected shipment data being gathered from its new counterparts.

Did they use this to go to the moon?

Did they use this to go to the moon?

Did they use this to go to the moon?

Unfortunately this problem wasn’t a space that a single new product or process solution could quickly solve. The mainframe was a DOS-like green screen system implemented in the 1970's, which had a little over 130 different internal systems and decades of very nuanced use cases built in it for individual departments and even individual agents. It was the elephant in the room; no one wanted to talk about trying to remove it due to fears that it was a house of cards that could fall if disturbed.

Unfortunately this problem wasn’t a space that a single new product or process solution could quickly solve. The mainframe was a DOS-like green screen system implemented in the 1970's, which had a little over 130 different internal systems and decades of very nuanced use cases built in it for individual departments and even individual agents. It was the elephant in the room; no one wanted to talk about trying to remove it due to fears that it was a house of cards that could fall if disturbed.

Unfortunately this problem wasn’t a space that a single new product or process solution could quickly solve. The mainframe was a DOS-like green screen system implemented in the 1970's, which had a little over 130 different internal systems and decades of very nuanced use cases built in it for individual departments and even individual agents. It was the elephant in the room; no one wanted to talk about trying to remove it due to fears that it was a house of cards that could fall if disturbed.

Did they use this to go to the moon?

Unfortunately this problem wasn’t a space that a single new product or process solution could quickly solve. The mainframe was a DOS-like green screen system implemented in the 1970's, which had a little over 130 different internal systems and decades of very nuanced use cases built in it for individual departments and even individual agents. It was the elephant in the room; no one wanted to talk about trying to remove it due to fears that it was a house of cards that could fall if disturbed.

Realizing that this issue was just going to compound with the more apps we made, myself and the 3 other team leads for product, development, and process began working on a strategic plan in our free time to present to QDivision executive leadership for when we would inevitably have to tackle this problem. We spent the next few months, a few hours a day in between meetings or over lunches, pouring over mountains of research data for UniGroup’s nearly dozen different business lines. The more we dug, it became evident the problems faced weren’t limited to data disconnects from the new apps.

Consistent Change Request

UniGroup and agent mainframe users were constantly requesting updates to the mainframe because they believed they had unique data needs compared to not only each other as groups, but within their individual organizations as well. In reality, they were the same, it was just how each was describing what they needed with different vocabulary and terms.

01

Difficult Onboarding

The mainframe had little to no intuitive nature to it, requiring a couple of months of training to onboard new members due to unique hidden commands and input fields throughout the system, such as having to memorize dozens of 2 to 3 letter codes just to navigate between screens. 

02

Lack of Room

Screen real estate on the mainframe was extremely limited since a single screen was an entire section of the system requiring specific 2 to 4 letter codes to get to. Thus when we needed to add a new field to the screen to capture a new data point, we either had to set free space set aside or remove/reduce another field to make room.

03

Consistent Change Request

UniGroup and agent mainframe users were constantly requesting updates to the mainframe because they believed they had unique data needs compared to not only each other as groups, but within their individual organizations as well. In reality, they were the same, it was just how each was describing what they needed with different vocabulary and terms.

01

Difficult Onboarding

The mainframe had little to no intuitive nature to it, requiring a couple of months of training to onboard new members due to unique hidden commands and input fields throughout the system, such as having to memorize dozens of 2 to 3 letter codes just to navigate between screens. 

02

Lack of Room

Screen real estate on the mainframe was extremely limited since a single screen was an entire section of the system requiring specific 2 to 4 letter codes to get to. Thus when we needed to add a new field to the screen to capture a new data point, we either had to set free space set aside or remove/reduce another field to make room.

03

Solution

Through this research, however, a light began to shine. We were realizing that while the business lines had different processes, terminology, and systems which they were fiercely proud of, the overarching jobs to be done were the same. With that philosophy in mind, we started to creating a new single service design map based around a central hub platform of a half-dozen apps focused around the phases of a shipment, rather than the business lines themselves. This system, which I began calling Converge, would not only allow the collection of any data points needed, but would be adaptable enough to accept any current or future forms of business.

However, we still needed a plan to prove Converge could work almost seamlessly with any business line. In order to cause as little disruption to revenue with the adoption as possible, we chose to focus on having the Office and Industrial line first due to its larger, but small number of shipments per year. With a strategic direction forward, we presented the concept of Converge to the QDivision executive leadership, who quickly agreed to begin forming teams around our vision.

To ensure everyone understood and rallied behind the same objective with Converge, we attended each team’s lift-off workshops and collaborated with them to align the platform accordingly. Additionally we provided weekly readouts, which we called Overwatch, to the CIO and his executive team’s bi-weekly meeting to ensure our strategic plans aligned with UniGroup’s executive leadership. Though there were a few obstacles along the roadmap that extended our deadline by a month, over the next 7 months progress was swift and the Converge launch for Office and Industrial began.

We used Airtable to centralize all unanswered questions, assumptions, & progress of all teams. This was used for our weekly Overwatch meetings with C-suite & partners.

Leveraged tools like Lucidchart to create service design maps based on current flows, then would work with the individual teams to identify gaps or pain points to resolve.

We used Airtable to centralize all unanswered questions, assumptions, & progress of all teams. This was used for our weekly Overwatch meetings with C-suite & partners.

Leveraged tools like Lucidchart to create service design maps based on current flows, then would work with the individual teams to identify gaps or pain points to resolve.

We used Airtable to centralize all unanswered questions, assumptions, & progress of all teams. This was used for our weekly Overwatch meetings with C-suite & partners.

Leveraged tools like Lucidchart to create service design maps based on current flows, then would work with the individual teams to identify gaps or pain points to resolve.

We used Airtable to centralize all unanswered questions, assumptions, & progress of all teams. This was used for our weekly Overwatch meetings with C-suite & partners.

Leveraged tools like Lucidchart to create service design maps based on current flows, then would work with the individual teams to identify gaps or pain points to resolve.

Outcome

As we began the migration of Office & Industrial over to Converge, our team was called into the CIO’s office for an emergency meeting. He wanted us to be aware that UniGroup was joining a partnership to bid on the DOD’s Global Household Goods contract worth $7.2 billion over 5 years and the board wanted to leverage Converge to become the primary provider for the partnership. This was an extraordinary opportunity, and so we gathered the product teams to discuss the change over. Fortunately, we were accustomed to quick pivots and the teams seemed less concerned by this adjustment due to the universal nature that Converge had been built around.

In an incredible feat, the teams were able to create the foundation structures for the Government Military business line in just 4 months, all the while our team met with the strategic teams of the other 5 partners & the DOD to ensure all requirements of the contract were met before the bid presentation. In January 2020, a product team presented Converge and the rest our platform to the DOD generals and in April 2020 the partnership was awarded the Global Household Goods Contract (GHC) with the goal of the first shipments launching in the summer of 2021.

Thanks to the press tour, adoption rates improved greatly, as by the end of its first quarter 27% of drivers were exclusively using Stride daily, saving an estimated $4 million in operating cost. Month over month it continued to climb & with it’s successful launch along with the other teams app, Virtual Survey, the way the enterprise approach IT shifted & by the year’s end an internal startup based on the principles we had used was formed… 

With an initial investment of $1 billion to begin the infrastructure setups for the contract, all focus was put toward the GHC. At the beginning of 2021, I handed off the majority of the day-to-day management of the GHC to my new Lead UX Designer in order to allow him to cultivate his leadership and the strategic planning skills that he desired. Unfortunately, I wouldn’t be able to watch the first shipment flow through the system as by May 2021, after 14 years, I departed from UniGroup in order to continue to grow my career outside the organization. However by the time of my departure, we had migrated 5 different business lines, doubled UniGroup’s annual revenue with the GHC, and established Converge as the backbone of UniGroup’s digital solutions.

Product

Statistics

Converted
business lines

5

Teams
united on vision

19

Awarded
in contracts

7.2

b

$

Saved
in operating cost

86

m

$

Product

Statistics

Converted
business lines

5

Teams
united on vision

19

Awarded
in contracts

7.2

b

$

Saved
in operating cost

86

m

$

Product

Statistics

Converted
business lines

5

Teams
united on vision

19

Awarded
in contracts

7.2

b

$

Saved
in operating cost

86

m

$

Product

Statistics

Converted
business lines

5

Teams
united on vision

19

Awarded
in contracts

7.2

b

$

Saved
in operating cost

86

m

$